WORK
NARRATIVES
MOVE HEARTS
& MINDS
The "EuropeForAll" campaign narrative revolves around the vision of a united and inclusive Europe that embraces diversity, challenges racism, and works towards a future where everyone is treated with dignity and respect. It emphasizes the shared responsibility of individuals, communities, and political leaders in combating racism and discrimination. It calls for solidarity, empathy, resistance and collective action to create a society that values equality, justice, equity and the well-being of all its citizens.
INTERSECTIONAL VISUALS
Intentionally bringing intersectional feminist values and pushing for more inclusive and accessible spaces and purposefully aiming beyond the tokenistic portrayal of different races and depicting an array of people in non-stereotypical ways leads to more meaningful communication and a reshaping of narratives.
DIVERSE CONTENT
Multimedia enables increased quantitative success of social media presence, making it easier to ensure an audience by pre-aggregating it in one place. They also open up the possibility of a much richer, qualitative engagement that moves beyond the quantitative measurement of the audience.
VISUAL REPRESENTATIONS
Inclusive images and intersectional visuals that reflect a diverse audience, can shape perceptions. The goal is to connect with audiences, external and internal, with integrity and authenticity.