Intentionally bringing intersectional feminist values and pushing for more inclusive and accessible spaces and purposefully aiming beyond the tokenistic portrayal of different races and depicting an array of people in non-stereotypical ways leads to more meaningful communication and a reshaping of narratives.
Multimedia enables increased quantitative success of social media presence, making it easier to ensure an audience by pre-aggregating it in one place. They also open up the possibility of a much richer, qualitative engagement that moves beyond the quantitative measurement of the audience.
Inclusive images and intersectional visuals that reflect a diverse audience, can shape perceptions. The goal is to connect with audiences, external and internal, with integrity and authenticity.